Glossary

Tracking

• Prompt — a question citeme.eu asks AI chatbots on your behalf, such as "Alternatives to BambooHR". How to get started is in Getting started with citeme.eu. More
• Search query — a term citeme.eu runs against search engines, the search-side counterpart to a prompt. Each has a market and a language, and can be linked to the prompts it supports. More
• Topic — a group of prompts and search queries about one theme, so results can be read per theme instead of per question.
• Brand-profile topic — a topic whose prompts ask about you by name ("What do you know about Acme?", if Acme is your brand). Its answers feed the Brand Profile and are kept out of visibility numbers, because a question naming you would always "mention" you.
• Market (location) — the country a prompt or search query is run from: as if you were physically there with your device, or as if you set your region in Google. This is the region, not the language.
• Language — the language a prompt or search query is tracked in, chosen separately from the market. Google usually derives the language from the region, and you can override it in settings; we do the same. ChatGPT has no such override: it answers in the language the prompt is written in, and Perplexity and Gemini do the same. Google AI Mode, and for search queries also Google and Bing, receive the language you set. Left unchanged, it is the market's main language — German for Switzerland, French for Belgium, English for Canada — so a French speaker in Switzerland keeps the market on Switzerland and sets the language to French. More
• Persona — lets you simulate a specific type of customer asking your prompts, so you can see how AI answers differ by audience. For each persona you can define an age group (e.g. 25–34), occupation and company size (e.g. a marketing manager at a 50-person company), gender, and a free-text description with further details (interests, pain points, stage of the buying decision, and so on). citeme.eu then re-runs your prompts from that persona's perspective — for example, whether AI recommends you differently to a solo freelancer than to a corporate buyer, or to a younger demographic than to an older one.
• Run — one prompt answered by one AI assistant for one persona, or one search query on one engine on one day. Plans include a monthly number of prompt runs. More
• Active / inactive — only active prompts and search queries run and count toward headline numbers. Disabling keeps the history; deleting removes it.

AI answers

• AI chatbot — ChatGPT, Google AI Mode, Gemini or Perplexity. In the app you pick them in the Model filter.
• AI Assistant — citeme.eu's own feature for reviewing content, optimizing page titles for AI search, writing text and suggesting prompts. It is not one of the AI chatbots above. More
• Site optimization — rewrites of your page titles, headings and descriptions so the searches AI assistants run can find your pages. More
• AI visibility — the share of AI answers that name your brand at all. More
• Share of voice — how much of each answer's attention you get when you are named: with two brands named, each gets 50%. More
• Average position — where in the answer you are named; 1 means first. Lower is better. More
• Sentiment — how positively assistants describe you, from 0 (negative) through 50 (neutral) to 100 (positive). More
• Recognition — the share of brand-profile answers in which the assistant actually knew your brand. More
• Sentiment by theme — how statements about your brand are grouped, for example Pricing, Trust or Support & service. This is not a prompt topic. More
• Grounded / ungrounded answer — an answer that cites web sources, or one written from the model's memory without citing any. More
• AI search query — a web search an assistant ran by itself while answering your prompt. More
• Citation X-ray — a check of your pages and the pages AI cites against one prompt. More

Search

• Search visibility — the share of search runs in which you appear, through your own page or a page that names you. More
• Owned presence — your own domain ranks in the results.
• Earned presence — someone else's page (a review, listicle or directory) ranks and names you in its title or snippet. More
• First-appearance position — the rank of the first result that shows you, owned or earned. More
• Winning URL — the page that most often takes the top organic result for a search query. More
• Traditional search — Google and Bing: ranked links for people. More
• Agentic search — Tavily, Exa and Perplexity Search: search services that AI agents call to find pages to read.
• AI summary — the AI Overview Google shows above the links. More

Sources

• Cited source — a web page an assistant cited in an answer. More
• Source category — the type of a cited site: you, competitor, directory, marketplace, community, reference or other. More
• Usage rate — the share of answers that cite a domain or page. More

Site audit

• Site audit — a technical check of whether AI systems can reach, read, understand and cite your pages. It was previously called GEO analysis. More
• Audit score — a 0–100 readiness score built from the checks. More
• Severity — critical (blocks AI systems), warning (weakens a signal) or info (polish). More
• Readiness level — Excellent, Good, Fair, Poor or Critical, depending on the score. More
• AI bot activity — how often AI crawlers request your pages, as counted by Cloudflare. This is not AI visibility, and it is not AI referrals. More

Comparison

• Competitor — a rival brand you track alongside yours. Only competitors you accept appear in comparisons. More
• Suggested competitor — a brand assistants keep naming next to you that you don't track yet.
• Standing — your rank among your tracked competitors by AI visibility and by search visibility. More